SEARCH ENGINE OPTIMIZATION

Additional information:

• Price:  4000 AED
• Duration: 25 Hours
• Timings: Flexible

Course Overview

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet.
It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms
have varied through time.
in practice, digital marketing includes managing different forms of online company presence and presences
such as company websites, mobile apps and social media company pages. This is in conjunction with online communications
techniques including the likes of search engine marketing, social media marketing, online advertising, e-mail marketing and partnership arrangements with other websites. These techniques are used to support the objectives of acquiring new customers and providing services to existing customers
that help develop the customer relationship through E-CRM and marketing automation.

Course Content

           1. Introduction

1. • What are Search Engines and Basics?

      2. Websites and Basics 

   • What is Website?
   • Working of Websites.
   • Details about HTTP, HTTPS & FTP.
   • How to register Site?
   • Hosting of site?
   • Domain Extensions and Sub-Domains

     3. Keyword Research 

   • What is Keyword?
   • What is Keyword Density?
   • Keyword Proximity
   • Keywords Research & Analysis

     4. On-site Optimization  

   • What is on-page optimization and why is it important
   • Title tags
   • Meta description
   • Creating/uploading Robots file
   • Creating/uploading XML Sitemap
   • 404 Error Redirects
   • 301 / 302 redirection
   • Competitor analysis
   • Some Common SEO tools & plug-ins
   • Anchor Text
   • Heading tag
   • Image optimization
   • Mobile optimization

    5.  Off Page Optimization  

   • Basic link building
   • Blog Creation & Posting
   • Article Submission
   • Search Engine Submission
   • Directory Submission
   • Free Classifieds
   • Forum Postings
   • Social Bookmarking
   • Documents / PPT & PDF Sharing
   • Image Submissions
   • Press Releases Submission
3. 6.  Google Analytics
4. 7.  Google Search Console
5. 8.  Quiz